“How Companies Learn Your Secrets” delves into the fascinating and sometimes unsettling world of data mining and consumer behavior analysis. At LEARNS.EDU.VN, we believe understanding these practices is crucial for both businesses and consumers. Explore how companies like Target predict consumer behavior and protect your data with relevant strategies.
1. What Is “How Companies Learn Your Secrets” About?
“How Companies Learn Your Secrets” refers to the methods businesses use to collect and analyze consumer data to predict behaviors, preferences, and needs. This often involves tracking purchase histories, demographic data, and online activity to create detailed profiles of individual customers. These profiles are then used to personalize marketing efforts, optimize product placement, and even anticipate future needs.
This concept is based on the New York Times article by Charles Duhigg and his book, The Power of Habit: Why We Do What We Do in Life and Business
1.1. Key Aspects of Data Collection
Companies gather data through various means, including:
- Purchase History: Tracking what you buy, how often, and how much you spend.
- Demographic Data: Information like age, gender, location, and income.
- Online Activity: Monitoring websites visited, search queries, and social media interactions.
- Loyalty Programs: Rewarding customers for providing data through sign-ups and usage.
- Mobile Apps: Collecting location data and usage patterns through app permissions.
1.2. Data Analysis Techniques
Once data is collected, companies use various analytical techniques to extract valuable insights:
- Data Mining: Discovering patterns and relationships in large datasets.
- Predictive Analytics: Using statistical models to forecast future behavior.
- Machine Learning: Employing algorithms that learn from data to improve predictions.
- Segmentation: Dividing customers into groups based on shared characteristics.
- Personalization: Tailoring marketing messages and product offers to individual customers.
1.3. Ethical Considerations
The practice of collecting and analyzing consumer data raises several ethical concerns:
- Privacy: How much data is being collected and how is it being protected?
- Transparency: Are consumers aware of how their data is being used?
- Consent: Have consumers given informed consent for their data to be collected and used?
- Manipulation: Are companies using data to manipulate consumer behavior?
- Discrimination: Could data analysis lead to unfair or discriminatory practices?
Target Logo
Alt: Target logo, retail chain, consumer data.
2. What Are the Intentions Behind Companies Learning Your Secrets?
The primary intentions behind companies learning your secrets revolve around enhancing profitability, improving customer experiences, and gaining a competitive edge. Understanding these motivations helps to clarify why businesses invest so heavily in data collection and analysis.
2.1. Enhanced Profitability
- Targeted Advertising: By understanding your preferences, companies can deliver ads that are more likely to resonate with you, increasing the chances of a purchase. For example, if data indicates you are interested in fitness, you might see ads for gym memberships or workout equipment.
- Optimized Pricing: Companies can adjust prices based on demand and your willingness to pay. This is common in e-commerce, where prices may fluctuate based on browsing history and perceived interest.
- Personalized Recommendations: Recommending products you’re likely to buy increases sales. E-commerce sites like Amazon excel at this, suggesting items based on your past purchases and browsing history.
- Efficient Inventory Management: Predicting demand helps companies manage inventory more efficiently, reducing waste and storage costs.
2.2. Improved Customer Experience
- Customized Offers: Receiving offers tailored to your specific needs and interests can make you feel valued and understood. For instance, a coffee shop might offer you a discount on your favorite drink.
- Personalized Content: Tailoring content to your preferences can make your online experience more engaging. Streaming services like Netflix use viewing history to suggest shows and movies you might enjoy.
- Streamlined Shopping: Anticipating your needs can make shopping faster and more convenient. Some grocery stores use loyalty programs to suggest items you frequently purchase.
- Better Customer Service: Understanding your past interactions with a company can help customer service representatives provide more efficient and personalized support.
2.3. Competitive Advantage
- Identifying Market Trends: Analyzing data helps companies spot emerging trends and adapt quickly. This can involve tracking social media conversations or monitoring online search queries.
- Understanding Competitors: Monitoring competitor activities and customer feedback can provide valuable insights. This might involve analyzing reviews or tracking competitor pricing strategies.
- Developing New Products: Data can reveal unmet needs and opportunities for innovation. Companies often use surveys and focus groups to gather feedback on potential new products.
- Improving Customer Loyalty: By providing personalized experiences, companies can foster stronger customer loyalty. Loyalty programs, personalized emails, and exclusive offers are common tactics.
2.4. Examples in Practice
Company | Intention | Method | Outcome |
---|---|---|---|
Amazon | Enhanced Profitability | Personalized recommendations based on browsing and purchase history. | Increased sales and customer engagement. |
Netflix | Improved Customer Experience | Personalized content suggestions based on viewing history. | Higher user satisfaction and retention rates. |
Starbucks | Competitive Advantage | Loyalty program that tracks purchases and offers customized rewards. | Stronger customer loyalty and increased store visits. |
Target | Targeted Advertising | Analyzing customer data to predict pregnancies and send relevant coupons. | Increased sales in baby-related products and heightened customer awareness of personalized marketing tactics. |
3. How Exactly Do Companies Learn Your Secrets?
Companies employ a variety of sophisticated methods to learn your secrets. These methods range from tracking your online activity to analyzing your purchasing patterns and leveraging data from third-party sources.
3.1. Tracking Online Activity
- Cookies: Small text files stored on your computer that track your browsing history. Cookies can remember login details, shopping cart items, and preferences.
- Web Beacons: Tiny, invisible images embedded in web pages and emails that track user behavior. They can monitor whether an email has been opened or a page has been visited.
- Browser Fingerprinting: Collecting information about your browser and operating system to create a unique identifier. This can include your browser version, installed fonts, and operating system.
- IP Addresses: Identifying your location and internet service provider. This can be used to personalize content or target ads based on your geographic location.
3.2. Analyzing Purchasing Patterns
- Loyalty Programs: Tracking purchases made using loyalty cards to identify trends and preferences. These programs often offer rewards or discounts in exchange for data.
- Credit Card Data: Analyzing credit card transactions to understand spending habits. This data is often anonymized and aggregated to protect privacy.
- Point-of-Sale (POS) Systems: Collecting data on items purchased at checkout. This can include the time of purchase, the items purchased, and any discounts applied.
- E-commerce Platforms: Tracking purchases made online, including items added to cart, abandoned carts, and payment methods.
3.3. Leveraging Third-Party Data
- Data Brokers: Companies that collect and sell consumer data from various sources. These brokers aggregate data from public records, surveys, and other sources.
- Social Media Platforms: Analyzing user profiles, posts, and interactions to gather insights. Social media platforms collect a vast amount of data on their users, including interests, relationships, and opinions.
- Public Records: Accessing publicly available information such as property records, voting records, and court documents.
- Partnerships: Collaborating with other companies to share and combine data. This can include sharing data between retailers, advertisers, and data analytics firms.
3.4. Sophisticated Analytical Techniques
- Machine Learning: Using algorithms to identify patterns and predict future behavior. Machine learning models can analyze vast amounts of data to identify subtle relationships and predict future outcomes.
- Natural Language Processing (NLP): Analyzing text data to understand sentiment and extract insights. NLP can be used to analyze customer reviews, social media posts, and survey responses.
- Sentiment Analysis: Determining the emotional tone of text data. This can be used to gauge customer satisfaction and identify areas for improvement.
- Network Analysis: Mapping relationships between individuals and entities. This can be used to identify influencers and understand social networks.
3.5. Real-World Examples
Method | Example | Data Collected | Use Case |
---|---|---|---|
Tracking Online Activity | Cookies on a retail website. | Browsing history, items viewed, time spent on pages. | Personalized product recommendations and targeted ads. |
Analyzing Purchase Patterns | Loyalty program at a grocery store. | Items purchased, frequency of visits, spending habits. | Customized coupons and promotions based on individual preferences. |
Leveraging Third-Party Data | Data broker selling consumer data to advertisers. | Demographic data, purchase history, online activity. | Targeted advertising campaigns based on detailed consumer profiles. |
Machine Learning | Credit card company detecting fraudulent transactions. | Transaction history, location, amount, time of day. | Identifying and preventing fraudulent transactions in real-time. |
Natural Language Processing | Analyzing customer reviews on a product website. | Sentiment expressed in reviews, common complaints, positive feedback. | Identifying areas for product improvement and addressing customer concerns. |
4. What Are the Examples of Companies Learning Customer Secrets?
Several companies have gained notoriety for their ability to learn customer secrets. These examples illustrate the power and potential implications of data analysis in the business world.
4.1. Target’s Pregnancy Prediction
- The Story: Target famously developed a model to predict whether a customer was pregnant based on their purchasing habits. The model analyzed purchases of items like unscented lotions, vitamins, and hand sanitizers.
- The Impact: This allowed Target to send targeted coupons for baby-related products, timed to specific stages of the pregnancy. While effective, this practice raised privacy concerns when a father received coupons for baby clothes addressed to his teenage daughter before he knew she was pregnant.
- Ethical Considerations: This case highlights the ethical challenges of using data to predict sensitive information without explicit consent. Target had to carefully balance personalization with privacy to avoid alienating customers.
4.2. Facebook’s Targeted Advertising
- The Story: Facebook collects vast amounts of data on its users, including demographics, interests, and online behavior. This data is used to deliver highly targeted advertising.
- The Impact: Advertisers can target specific demographics, interests, and behaviors with precision. While this can lead to more relevant ads, it also raises concerns about privacy and the potential for manipulation.
- Ethical Considerations: Facebook has faced criticism for its data collection practices and its role in spreading misinformation. The company has taken steps to improve transparency and protect user privacy, but concerns remain.
4.3. Amazon’s Personalized Recommendations
- The Story: Amazon uses your browsing and purchase history to recommend products you might be interested in. This is a key driver of sales and customer engagement.
- The Impact: Personalized recommendations make shopping more convenient and can introduce customers to new products they might not have otherwise discovered.
- Ethical Considerations: While generally seen as beneficial, Amazon’s recommendation system has been criticized for promoting certain products over others and for potentially manipulating consumer behavior.
4.4. Google’s Data Collection
- The Story: Google collects data through its search engine, Gmail, YouTube, and other services. This data is used to personalize search results, target ads, and improve its products.
- The Impact: Google’s data collection practices have made it one of the most valuable companies in the world. Its ability to personalize search results and target ads is unmatched.
- Ethical Considerations: Google has faced scrutiny for its data collection practices and its dominance in the online advertising market. Concerns have been raised about privacy, anti-competitive behavior, and the potential for censorship.
4.5. Spotify’s Music Recommendations
- The Story: Spotify analyzes your listening habits to create personalized playlists and recommend new music. This has helped Spotify become the leading music streaming service.
- The Impact: Personalized music recommendations enhance the user experience and keep listeners engaged.
- Ethical Considerations: Spotify’s data collection practices have raised concerns about the privacy of listening data and the potential for bias in its recommendation algorithms.
4.6. Comparative Analysis of Examples
Company | Method | Data Collected | Impact | Ethical Considerations |
---|---|---|---|---|
Target | Analyzing purchasing patterns to predict pregnancies. | Purchases of specific items like unscented lotions and vitamins. | Targeted coupons for baby-related products, increased sales. | Privacy concerns, potential for unwanted disclosure of sensitive information. |
Collecting user data to deliver targeted advertising. | Demographics, interests, online behavior, social connections. | Highly targeted ads, increased advertising revenue. | Privacy concerns, potential for manipulation and spread of misinformation. | |
Amazon | Using browsing and purchase history to provide personalized recommendations. | Items viewed, items purchased, search queries. | Enhanced shopping experience, increased sales. | Potential for promoting certain products over others, manipulation of consumer behavior. |
Collecting data through search engine and other services. | Search queries, browsing history, location data, email content. | Personalized search results, targeted ads, improved products. | Privacy concerns, anti-competitive behavior, potential for censorship. | |
Spotify | Analyzing listening habits to create personalized playlists. | Music listening history, playlists created, songs liked. | Enhanced user experience, increased engagement. | Privacy of listening data, potential for bias in recommendation algorithms. |
5. Why Is It Important to Understand How Companies Learn Your Secrets?
Understanding how companies learn your secrets is crucial for protecting your privacy, making informed decisions, and maintaining control over your personal data. It empowers you to navigate the digital landscape more effectively and advocate for ethical data practices.
5.1. Protecting Your Privacy
- Awareness: Knowing how data is collected and used allows you to take steps to protect your privacy.
- Control: You can adjust your privacy settings on social media, web browsers, and other platforms to limit data collection.
- Tools: Using privacy-enhancing tools like VPNs, ad blockers, and privacy-focused browsers can further protect your data.
5.2. Making Informed Decisions
- Understanding Marketing: Recognizing how data is used to target ads allows you to be more critical of marketing messages.
- Avoiding Manipulation: Being aware of personalization techniques can help you avoid being manipulated into making unnecessary purchases.
- Supporting Ethical Companies: You can choose to support companies that are transparent about their data practices and respect your privacy.
5.3. Maintaining Control Over Your Data
- Data Rights: Understanding your rights under data privacy laws like GDPR and CCPA allows you to request access to your data, correct inaccuracies, and request deletion.
- Consent Management: Being informed about data collection practices allows you to make informed decisions about giving consent.
- Advocacy: You can advocate for stronger data privacy laws and regulations to protect consumer rights.
5.4. Navigating the Digital Landscape
- Digital Literacy: Understanding data collection and analysis is an essential part of digital literacy.
- Critical Thinking: Being able to critically evaluate online information and marketing messages is crucial in the digital age.
- Empowerment: Understanding how companies learn your secrets empowers you to be a more informed and engaged citizen in the digital world.
5.5. Benefits of Understanding Data Practices
Benefit | Description | Example |
---|---|---|
Protecting Your Privacy | Taking steps to limit data collection and protect your personal information. | Adjusting privacy settings on social media platforms. |
Making Informed Decisions | Being critical of marketing messages and avoiding manipulation. | Recognizing when personalized ads are based on your browsing history. |
Maintaining Control Over Data | Exercising your data rights under privacy laws. | Requesting access to your data from a company to review and correct inaccuracies. |
Navigating the Digital Landscape | Being a more informed and engaged citizen in the digital world. | Understanding how algorithms influence the information you see online. |
Supporting Ethical Companies | Choosing to support companies that are transparent about their data practices. | Patronizing businesses that prioritize data privacy and provide clear explanations of their data collection practices. |
6. What Steps Can You Take to Protect Your Secrets?
Protecting your secrets in the digital age requires a multi-faceted approach, including adjusting privacy settings, using privacy-enhancing tools, being mindful of your online activity, and advocating for stronger data privacy laws.
6.1. Adjusting Privacy Settings
- Social Media: Review and adjust your privacy settings on social media platforms to limit the amount of data collected and shared.
- Web Browsers: Configure your web browser to block third-party cookies and disable tracking.
- Mobile Devices: Adjust the privacy settings on your mobile devices to control location tracking and app permissions.
6.2. Using Privacy-Enhancing Tools
- VPNs (Virtual Private Networks): Encrypt your internet traffic and mask your IP address to protect your online activity from being tracked.
- Ad Blockers: Block ads and tracking scripts on websites to prevent data collection.
- Privacy-Focused Browsers: Use browsers like Brave or DuckDuckGo that are designed to protect your privacy.
- Encrypted Messaging Apps: Use messaging apps like Signal or WhatsApp (with end-to-end encryption enabled) to protect your communications.
6.3. Being Mindful of Your Online Activity
- Limit Information Sharing: Be cautious about the information you share online, especially on social media and public forums.
- Use Strong Passwords: Use strong, unique passwords for all your online accounts and use a password manager to store them securely.
- Be Wary of Phishing: Be cautious of phishing emails and websites that attempt to steal your personal information.
- Review App Permissions: Regularly review the permissions granted to apps on your mobile devices and revoke access to unnecessary data.
6.4. Advocating for Data Privacy
- Support Privacy Laws: Support and advocate for stronger data privacy laws and regulations.
- Contact Policymakers: Contact your elected officials to express your concerns about data privacy and urge them to take action.
- Support Privacy Organizations: Support organizations that advocate for data privacy and consumer rights.
- Educate Others: Educate your friends, family, and colleagues about data privacy and how they can protect their information.
6.5. Practical Steps for Protecting Your Data
Step | Action | Benefit |
---|---|---|
Adjust Privacy Settings | Review and adjust privacy settings on social media, web browsers, and mobile devices. | Limits the amount of data collected and shared. |
Use VPNs | Encrypt your internet traffic and mask your IP address. | Protects your online activity from being tracked. |
Use Ad Blockers | Block ads and tracking scripts on websites. | Prevents data collection by advertisers and third-party trackers. |
Use Privacy-Focused Browsers | Use browsers like Brave or DuckDuckGo that are designed to protect your privacy. | Enhanced privacy and security features. |
Use Strong Passwords | Use strong, unique passwords for all your online accounts. | Protects your accounts from unauthorized access. |
Be Wary of Phishing | Be cautious of phishing emails and websites. | Prevents your personal information from being stolen. |
Review App Permissions | Regularly review the permissions granted to apps on your mobile devices. | Controls access to your data and prevents unauthorized data collection. |
Support Privacy Laws | Support and advocate for stronger data privacy laws and regulations. | Promotes stronger protections for consumer data and privacy rights. |
Educate Others | Educate your friends, family, and colleagues about data privacy. | Increases awareness and promotes responsible data practices. |
7. What Are the Key Takeaways from “How Companies Learn Your Secrets”?
The key takeaways from “How Companies Learn Your Secrets” emphasize the pervasive nature of data collection, the power of data analysis, and the importance of protecting your privacy in the digital age.
7.1. Data Collection Is Pervasive
- Companies collect data through various means, including online tracking, purchasing patterns, and third-party sources.
- Data collection is often invisible and occurs without explicit consent.
- The amount of data collected is vast and continues to grow exponentially.
7.2. Data Analysis Is Powerful
- Companies use sophisticated analytical techniques to extract valuable insights from data.
- Data analysis can be used to predict consumer behavior, personalize marketing efforts, and gain a competitive edge.
- The power of data analysis raises ethical concerns about privacy, manipulation, and discrimination.
7.3. Privacy Protection Is Essential
- Protecting your privacy requires a multi-faceted approach, including adjusting privacy settings, using privacy-enhancing tools, and being mindful of your online activity.
- Understanding your data rights and advocating for stronger privacy laws are essential for maintaining control over your personal information.
- Informed decision-making and supporting ethical companies can help promote responsible data practices.
7.4. The Role of Transparency
- Transparency about data collection and analysis practices is crucial for building trust with consumers.
- Companies should be clear about what data they collect, how it is used, and with whom it is shared.
- Consumers should have the right to access their data, correct inaccuracies, and request deletion.
7.5. Summary of Key Takeaways
Takeaway | Description | Implications |
---|---|---|
Data Collection Is Pervasive | Companies collect data through various means, often without explicit consent. | Consumers need to be aware of data collection practices and take steps to protect their privacy. |
Data Analysis Is Powerful | Sophisticated analytical techniques can predict consumer behavior and personalize marketing efforts. | Ethical concerns about privacy, manipulation, and discrimination need to be addressed. |
Privacy Protection Is Essential | Protecting your privacy requires a multi-faceted approach and active engagement. | Consumers need to adjust privacy settings, use privacy-enhancing tools, and be mindful of their online activity. |
Transparency Is Crucial | Transparency about data collection and analysis practices builds trust with consumers. | Companies should be clear about what data they collect, how it is used, and with whom it is shared. |
Data Rights Are Important | Consumers have the right to access their data, correct inaccuracies, and request deletion. | Stronger data privacy laws and regulations are needed to protect consumer rights. |
8. How Can LEARNS.EDU.VN Help You Learn More?
LEARNS.EDU.VN offers a wealth of resources to help you learn more about data privacy, digital literacy, and related topics. Our expert-created content and courses are designed to empower you with the knowledge and skills you need to navigate the digital world safely and effectively.
8.1. Relevant Courses and Articles
- Data Privacy Fundamentals: Learn the basics of data privacy, including key concepts, regulations, and best practices.
- Digital Literacy for the 21st Century: Develop essential digital literacy skills, including critical thinking, online safety, and responsible technology use.
- Cybersecurity Awareness: Understand common cybersecurity threats and how to protect yourself from online attacks.
- Social Media Privacy: Learn how to adjust your privacy settings on social media platforms and protect your personal information.
8.2. Expert Insights and Analysis
- Blog Posts: Stay up-to-date with the latest news and trends in data privacy and digital security through our informative blog posts.
- Webinars: Attend live webinars featuring industry experts who share insights and answer your questions.
- E-books and Guides: Download comprehensive e-books and guides on various topics related to data privacy and digital literacy.
8.3. Community Forum
- Ask Questions: Connect with other learners and experts in our community forum to ask questions and share insights.
- Participate in Discussions: Engage in discussions about data privacy, digital security, and related topics.
- Share Resources: Share useful resources and tools with other members of the community.
8.4. Personalized Learning Paths
- Assessments: Take assessments to identify your knowledge gaps and areas for improvement.
- Customized Recommendations: Receive personalized recommendations for courses and resources based on your learning needs.
- Progress Tracking: Track your progress and earn badges as you complete courses and activities.
8.5. Resources Offered by LEARNS.EDU.VN
Resource | Description | Benefit |
---|---|---|
Data Privacy Fundamentals Course | Learn the basics of data privacy, regulations, and best practices. | Gain a foundational understanding of data privacy principles. |
Digital Literacy Course | Develop essential digital literacy skills, including critical thinking and online safety. | Enhance your ability to navigate the digital world safely and effectively. |
Cybersecurity Awareness Course | Understand common cybersecurity threats and how to protect yourself from online attacks. | Learn how to protect your personal information and devices from cyber threats. |
Blog Posts | Stay up-to-date with the latest news and trends in data privacy and digital security. | Stay informed about emerging threats and best practices for protecting your data. |
Community Forum | Connect with other learners and experts to ask questions and share insights. | Collaborate with others and expand your knowledge through shared experiences. |
Personalized Learning Paths | Receive customized recommendations for courses and resources based on your learning needs. | Focus your learning on the areas where you need the most improvement. |
9. Frequently Asked Questions (FAQs)
9.1. What Is Data Mining?
Data mining is the process of discovering patterns and relationships in large datasets. It involves using statistical techniques, machine learning algorithms, and other analytical tools to extract valuable insights from raw data.
9.2. How Do Companies Use Cookies?
Companies use cookies to track your browsing activity, remember your preferences, and personalize your online experience. Cookies can store information like your login details, shopping cart items, and website settings.
9.3. What Is a VPN and How Does It Protect My Privacy?
A VPN (Virtual Private Network) encrypts your internet traffic and masks your IP address, protecting your online activity from being tracked. It creates a secure connection between your device and the internet, preventing third parties from intercepting your data.
9.4. What Are My Rights Under GDPR?
Under the General Data Protection Regulation (GDPR), you have the right to access your data, correct inaccuracies, request deletion, and restrict processing. You also have the right to data portability and the right to object to certain types of processing.
9.5. How Can I Tell If a Website Is Secure?
You can tell if a website is secure by looking for “HTTPS” in the URL and a padlock icon in the address bar. These indicate that the website uses encryption to protect your data.
9.6. What Is Phishing and How Can I Avoid It?
Phishing is a type of online fraud in which criminals attempt to steal your personal information by impersonating legitimate organizations. To avoid phishing, be cautious of suspicious emails and websites, never share your personal information with untrusted sources, and use strong, unique passwords for all your online accounts.
9.7. How Can I Protect My Privacy on Social Media?
To protect your privacy on social media, adjust your privacy settings to limit the amount of data collected and shared, be cautious about the information you share online, and review app permissions regularly.
9.8. What Is Two-Factor Authentication (2FA) and Why Should I Use It?
Two-factor authentication (2FA) adds an extra layer of security to your online accounts by requiring a second form of verification in addition to your password. This makes it more difficult for hackers to access your accounts, even if they have your password.
9.9. How Can I Find Out What Data a Company Has About Me?
You can find out what data a company has about you by exercising your right to access under data privacy laws like GDPR and CCPA. Contact the company’s data protection officer and request a copy of your data.
9.10. What Should I Do If I Experience a Data Breach?
If you experience a data breach, change your passwords immediately, monitor your credit report for signs of identity theft, and report the breach to the appropriate authorities.
10. Conclusion: Staying Informed and Proactive
In conclusion, understanding how companies learn your secrets is essential for protecting your privacy, making informed decisions, and maintaining control over your personal data. By staying informed and proactive, you can navigate the digital landscape more effectively and advocate for ethical data practices.
We encourage you to explore the resources available at LEARNS.EDU.VN to deepen your knowledge and skills in data privacy and digital literacy. Together, we can create a more secure and transparent digital world.
Ready to take control of your digital privacy? Visit LEARNS.EDU.VN today to explore our courses, articles, and community resources. Learn how to protect your data, make informed decisions, and navigate the digital landscape with confidence. Contact us at 123 Education Way, Learnville, CA 90210, United States, Whatsapp: +1 555-555-1212, or visit our website at learns.edu.vn to get started!