The phrase “Steep Learning Curve” is commonly used, but its interpretation isn’t always straightforward. Examining its usage reveals an interesting duality, where it can signify both rapid advancement and a challenging, difficult process. Looking back at examples from the 1970s highlights this evolving understanding.
Initially, in business and technology contexts, a “steep learning curve” was viewed favorably. A 1973 Sloan Management Review article discussing the computer industry illustrates this point: “Due to economies of scale and a very steep learning curve, the cost of such circuits has dropped by a factor of ten in a little over one year.” Similarly, a 1979 Boston Globe piece about Texas Instruments attributed their success to “a steeper learning curve — and lower product costs when produced in mass — has been its ‘design to cost’ system.” In these instances, a steep learning curve was clearly a positive attribute, representing efficient progress, increased productivity, and cost reduction for businesses. The steeper the curve, the quicker the gains.
However, around the same period, personal accounts began to surface, portraying a different perspective. In 1978, Jane Cahill Pfeiffer, the newly appointed chairman of NBC, admitted to the New York Times, “I’m on a very steep learning curve, and the bulk of Fred [Silverman]’s experience is not where mine is.” The following year, Lord Kearton, chairman of the British National Oil Corporation, told The Guardian, “Everybody in the North Sea is on a very steep learning curve. What worries us is the prospect of new people coming in with practically no resources of any scale, who will have to start more or less at the bottom of this curve.” Here, the “steep learning curve” takes on a more negative connotation, implying difficulty, challenge, and a potentially overwhelming initial phase. The steepness is associated with the uphill struggle of mastering something new.
These latter examples, particularly from prominent figures in industry, contributed to the popularization of the idea that a “steep learning curve” is an arduous and demanding undertaking, rather than a sign of swift progress. This dual interpretation persists today, highlighting the importance of context when understanding the true meaning behind the expression “steep learning curve.”
