A&W University: A Hub for Franchisee Training
Located near A&W headquarters, the A&W learning center offers a dedicated classroom and practical training within the attached prototype restaurant. This allows participants to fully immerse themselves in A&W’s operational procedures. Previously, training was conducted at the corporate office and a separate Lexington restaurant. The consolidated A&W learning center streamlines the training process, ensuring consistency and quality.
The Gen19 Prototype: A Modern Take on Nostalgia
The Richmond restaurant showcases A&W’s new “Gen19” design, blending classic brand elements with modern aesthetics. The design incorporates the signature A&W orange with contemporary gray tones. Retro neon signs, updated seating, and pop art murals create a fresh yet familiar atmosphere. Behind the counter, operational enhancements improve efficiency and productivity, reflecting A&W’s commitment to continuous improvement. This innovative design serves as a model for future A&W restaurants.
Investing in the Future of A&W
The A&W learning center and prototype restaurant represent a significant investment in the brand’s future. Since being acquired by its franchisees in 2011, A&W has experienced substantial growth, adding over 70 new U.S. locations. The A&W learning center will play a crucial role in supporting this expansion by equipping franchisees with the knowledge and skills needed to succeed. CEO Kevin Bazner emphasizes the importance of the learning center in introducing the A&W brand to new generations of customers, highlighting the unique menu and dining experience.
A Century of A&W and Beyond
A&W, founded in Lodi, California in 1919, now boasts approximately 1,000 restaurants globally. The A&W learning center ensures that the brand’s legacy of quality and service continues for another century. This commitment to training reinforces A&W’s position as a leader in the fast-food industry. The investment in a dedicated A&W learning center underscores the company’s dedication to its franchisees and the long-term success of the brand.
