Cookies and similar technologies are widely used across the internet to enhance user experience and provide personalized content. On platforms like LinkedIn Learning, cookies play a crucial role, and it’s important to understand how third parties utilize these technologies in connection with LinkedIn’s services. This article aims to clarify the use of cookies by third parties on LinkedIn Learning and LinkedIn, and to explain your choices regarding these technologies.
Third parties, including LinkedIn’s customers, partners, and service providers, may employ cookies in various ways related to LinkedIn’s services. For instance, companies might use cookies on their LinkedIn pages, within job postings, and in their advertisements both on and off the LinkedIn platform for their own marketing objectives. To get a clearer picture of how this works, LinkedIn provides resources in their Help Center.
Furthermore, third-party cookies might be involved in LinkedIn’s off-site services, such as LinkedIn’s advertising services. These cookies can assist third parties in helping LinkedIn deliver its services effectively. LinkedIn also collaborates with third parties for its own marketing purposes and to conduct analysis and research to improve its services. This collaborative approach is common in the digital landscape to enhance service functionality and user engagement.
Your Choices Regarding Cookies
It’s important to be aware that you have control over how LinkedIn uses cookies and similar technologies. However, it’s equally important to understand that limiting LinkedIn’s ability to set cookies can impact your user experience. Personalization features might be reduced, and you may need to re-enter customized settings like login information more frequently. This trade-off between privacy and personalization is a common consideration when managing cookie settings online.
Opting Out of Personalized Advertising
As outlined in LinkedIn’s Privacy Policy, you have specific choices concerning the personalized advertisements you encounter on the platform. LinkedIn members have the ability to adjust their advertising preferences directly within their settings.
LinkedIn Advertising Settings
For visitors who are not LinkedIn members, controls are also available to manage ad personalization.
LinkedIn Visitor Controls
Moreover, some mobile operating systems, such as Android, offer features to control the use of mobile advertising IDs for ad personalization. Information on using these controls can typically be found on the device manufacturer’s website. It’s worth noting that LinkedIn does not utilize iOS mobile advertising IDs for targeted advertising, offering a degree of built-in privacy for iOS users in this regard.
Browser Cookie Controls
Most web browsers provide comprehensive controls over cookies through their settings. These settings can be customized to align with your preferences regarding cookie usage. Crucially, browsers also generally allow you to review and delete cookies, including those set by LinkedIn. To gain in-depth knowledge about the specific cookie controls offered by your browser, it’s recommended to consult the documentation provided by your browser’s manufacturer. This documentation usually offers step-by-step guides and explanations of available options.
Understanding Do Not Track (DNT)
Do Not Track (DNT) is a concept advocated by regulatory bodies like the U.S. Federal Trade Commission (FTC). DNT aimed to establish a mechanism for internet users to control the tracking of their online activity across different websites through browser settings. However, it’s important to note that LinkedIn, in line with many industry practices, does not generally respond to “do not track” signals. This reflects the complex and evolving landscape of online tracking and privacy standards.
In conclusion, cookies are integral to the functioning of platforms like LinkedIn Learning and LinkedIn, and third parties play a role in their deployment. Understanding how these technologies are used and the choices available to you is key to managing your online experience and privacy preferences on LinkedIn. By utilizing the settings and controls provided by LinkedIn and your browser, you can effectively manage your cookie preferences and tailor your experience to your comfort level.
