How Are Linkedin Learning Courses created? LEARNS.EDU.VN provides insights into the meticulous creation of courses on LinkedIn Learning, from initial concepts to final release. Discover valuable information for effective online learning and mastering new skills. LinkedIn Learning content, expert instruction, and skill development.
1. Initiating a LinkedIn Learning Course
The journey of creating a LinkedIn Learning course begins with a query submitted to LinkedIn Learning or a referral from a fellow author or industry expert. This marks the start of a carefully structured process. Many believe that creating such courses involves simply turning on the microphone and recording, but the reality is far more complex.
The story of my latest course, a deep dive into Adobe Experience Design, which I recorded the week of March 2, 2019, at LinkedIn Learning’s Carpenteria, California location, illustrates this intricate process.
1.1. The Genesis of a Course
The idea for the recording booth was conceived in mid-November, during a regular check-in call with my Content Manager, where we discussed my Adobe Experience Design course. We both agreed that keeping the course current with Adobe’s regular monthly updates was challenging. Our initial discussion revolved around a series of updates that I was planning. During this discussion, it became clear that the course needed a complete overhaul.
1.2. Crafting the Table of Contents (TOC)
The first step in creating any course at LinkedIn Learning is developing a Table of Contents (TOC). Think of the TOC as a lesson plan. Chapters represent the main topics, and the subheads within each chapter are the learning objectives that support the topic. These learning objectives form the basis of each video to be recorded. They should build upon each other and guide the learner toward a comprehensive understanding of the chapter’s topic. This structure is evident when you explore a LinkedIn Learning course.
1.3. Identifying the Target Audience
An essential aspect of course design is understanding your audience. A course designed for absolute beginners or casual users will differ significantly from one aimed at advanced users. Therefore, you must determine the prior knowledge your audience possesses to tailor the content appropriately. I have always worked with absolute beginners, which means presenting subjects logically and minimizing “Techie Talk.” Techie Talk refers to industry jargon and abbreviations, which I believe should be kept to a minimum to avoid confusing learners.
When dealing with design software, I constantly ask myself: What should the student know by the end of the chapter, and how can I guide them there? For this course, the first chapter focuses on familiarizing learners with the Adobe Experience Design interface. This was easier said than done, as explaining an interface involves several considerations:
- What is most important?
- What core concepts should be presented?
- Which items can be presented in greater depth later in the course?
The result was 20 separate subheads for that single chapter, translating to 20 individual videos to be recorded. While this may not seem like much, one of LinkedIn Learning’s fundamental rules is that no video should exceed eight minutes in length. This rule is supported by extensive research, and at LinkedIn, shorter videos are generally preferred. I try to keep mine between four and five minutes. You also need to provide your Content Manager with a rough estimate of each video’s duration. Thus, my first chapter was expected to be around one hour long, and the entire six-chapter course was estimated to be roughly 3.5 to 4.5 hours.
1.4. Formalizing the Course Outline
After sending the TOC to my Content Manager and making any necessary adjustments, the course is formally entered into a LinkedIn Learning spreadsheet. This spreadsheet lists each chapter and video, along with a brief description of the video to be recorded. This spreadsheet essentially finalizes the course structure, although authors retain some flexibility to add or remove subjects. Once accepted, the initial planning phase—Proposal, Outline, and Formal Outline—is complete, marking the start of the more challenging work. This planning process was completed by mid-December.
2. Creating Engaging Course Content
Each chapter requires two essential elements: a script and a practical exercise for viewers to follow during the lesson. I typically spend a couple of weeks researching the course. This involves reviewing how others have approached the topic and exploring various sites to gain a deeper understanding of the challenges viewers may face, as well as new approaches I may not have considered. I also review what other LinkedIn Learning authors have done to ensure I am not duplicating content. Another valuable resource is Adobe itself, which constantly releases video tutorials around XD, often providing new insights I had not considered.
2.1. Establishing a Course Theme
The next step is something I do personally: I choose a theme to provide continuity throughout the course. For this course, I selected a recent trip I had taken to the Canadian Province of Newfoundland. In the past, I have used trips to China, California, Switzerland, and other places as themes for my courses. The reason is simple: imagery.
2.2. Navigating Copyright and Permissions
When producing commercial work, copyright and ownership are always significant concerns. Grabbing images from Google Images or other websites is strictly forbidden because it can lead to copyright infringement lawsuits. Thus, I have two choices: use stock images available through LinkedIn Learning or use my own material. Even when using my own images, I must be extremely careful when including people in the photos. If a person appears in a photo, a release form must be obtained. This explains why I often photograph scenery, and if I need to use a photo of a person, I obtain it through LinkedIn Learning.
This copyright and release issue arose early in the research process. Adobe Experience Design included plug-ins from various third-party sources. One such plug-in was UI Faces, which allows users to generate avatars from a variety of stock image sources. I researched to ensure that anything used from UI Faces was copyright-free. The good news was that the actual images are not downloaded to the computer, avoiding potential copyright issues. Even so, I made LinkedIn Learning aware of the situation and asked if there were any concerns.
2.3. Developing Content Assets
The next step involves creating the content for each of the 60 videos in the course. My approach is to create the asset first and then write the script. This phase took approximately three weeks to complete.
2.4. Structuring Exercise Folders
The asset creation typically involves designing the interface for the lesson and documenting the steps needed to complete the exercise. This is why the chapter’s Exercise Folder contains the documents to be used during the lesson, while a separate Completed folder contains a completed version of the project. The Completed version allows viewers to check their work against a complete version of the exercise, helping them identify anything they may have missed.
I have found this process to be an invaluable part of my personal workflow because it helps me identify potential “pain points.” It also helps me discover whether a lesson is too complex and requires more than the maximum time allowed. At this point, I either simplify the lesson or, if it is essential to the viewer’s learning, break it into two parts.
3. Crafting Effective Scripts
After resolving any complexity issues, I use my script template and write the script as I work through the lesson. My scripting style is conversational but focused on the task at hand. This can be challenging because there is a tendency to become too casual or to show off. I try to remember how I would explain the technique in a classroom filled with first-year students or people who have never used the application.
I learned this lesson when I created my first video series for Lynda.com. After finishing the first recording, I felt confident. However, my producer told me to redo it, giving me the best advice I ever received: “Nobody cares how clever you are, Tom. They are here to learn something.” Keep this in mind if you are considering creating your own video tutorials.
I review the script multiple times, ensuring it flows correctly and looking for words I might stumble over. This is also a great way to rehearse how I will present the lesson. Interestingly, each page of my script template roughly corresponds to one minute of narration. If a script exceeds five pages, I review it carefully to either redo it or find ways to streamline the steps.
Once the exercises and scripts are complete, they are uploaded to LinkedIn Learning for review to ensure they have the necessary course content before I arrive. I always back up the scripts and content to a portable hard drive, my laptop, and my Dropbox account. This ensures that there are three easily accessible sources for the content should anything get corrupted or lost.
4. The Recording Process at LinkedIn Learning
When I enter the recording booth at LinkedIn Learning, I bring my laptop, hard drive, and iPad. My iPad is crucial because I use it as a teleprompter for my scripts. I use an app called Teleprompter. I save an extra copy of each script to my Dropbox account as a text file, which is the format used by Teleprompter. Although the app can scroll automatically at a set rate, I prefer to manually scroll through the script on Teleprompter.
The recording booth at LinkedIn Learning in Carpenteria consists of two booths: one for the author and one for the producer. You can see your producer through the window and communicate through headsets. The producer’s role is to ensure you stick to the recording list on the final spreadsheet and to guide you through the recording process.
4.1. Working with the Producer
LinkedIn introduces you to your producer several weeks before you record your course. Their job is to ensure you meet deadlines, that your content, exercises, and scripts are coherent, and to help resolve any issues you may encounter. Your initial meeting with the producer involves setting content delivery deadlines and, if you are new to LinkedIn Learning, reviewing their expectations and requirements before you start creating content.
Following this, we schedule bi-weekly video conference calls leading up to my arrival in Carpenteria. What I appreciate most about working with a producer is the relationship that develops. It is professional, but you also gain insight into their expectations, and they develop a sense of your approach to the course and your personality. Your producer is an invaluable resource for coaching and problem-solving. They are also willing to step in and point out when you are going wrong, suggesting changes to the content or your narration.
During the week I spent working with my producer, he only needed to intervene a few times, suggesting I redo a segment because I stumbled over a few sentences or he felt the exercise was too convoluted. In such cases, we discuss a solution and proceed with a second or even a third take.
4.2. Addressing Unexpected Issues
Inevitably, unexpected issues arise, and this is when you truly appreciate the talent at Carpenteria. In one segment, the exercise required voice feedback from the computer, which we discovered was not possible with the current recording setup. My producer called in two of the company’s “audio guys” to find a solution. After a couple of unsuccessful attempts, one of them had the idea to connect earbuds to the producer’s headset, a “MacGyver” solution that worked perfectly.
Remember the spreadsheet that started the project? As you record each video, the producer updates the spreadsheet with the video name and recording length. They also add editing notes, such as where to insert screen overlays for URLs and other information.
5. Post-Recording Processes
Once you finish recording the course and return home, the editing team takes over. Audio and video editors refine the content, and when they are finished, the course is passed to a Tech Editor who may suggest clarifications or changes. From there, the entire course is added to the course list and released, typically five to eight weeks after final polishing is completed.
As I often say at the end of each video, “So there you have it. How a LinkedIn Learning course gets produced from concept to release.”
6. Final Thoughts
I hope you now have a better understanding of what an author does and what LinkedIn Learning does when it comes to video-based course production. A significant amount of work occurs months before a course appears on LinkedIn Learning. On my end, the most challenging aspects are gathering the assets, writing the scripts, and constantly “tweaking” them before I even sit down in the recording booth.
Finally, while this is the process used at LinkedIn Learning, it is worth considering if you are thinking about creating your own video tutorials. Keep them short, stay focused, and remember:
Nobody cares how clever you are. They are there to learn something.
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8. Utilizing LinkedIn Learning Courses for Professional Growth
LinkedIn Learning courses have become a vital resource for professionals seeking to enhance their skills and advance their careers. These courses offer a convenient and effective way to learn new technologies, improve leadership abilities, and stay current with industry trends. Here’s how you can leverage LinkedIn Learning courses for professional growth:
8.1. Identifying Skills Gaps
Start by identifying any skills gaps that may be hindering your professional growth. Assess your current skill set and compare it with the requirements of your desired career path. LinkedIn Learning offers courses that can help you bridge these gaps and acquire the necessary expertise.
8.2. Choosing Relevant Courses
Select courses that align with your professional goals and interests. LinkedIn Learning offers a vast library of courses covering various topics, from software development to business management. Look for courses taught by industry experts and those that provide hands-on exercises and real-world examples.
8.3. Setting Learning Goals
Establish clear and achievable learning goals before starting a course. Define what you want to accomplish by the end of the course and create a timeline for completion. Setting specific goals will help you stay motivated and track your progress.
8.4. Dedicating Time for Learning
Make learning a priority by dedicating specific time slots in your schedule for course completion. Consistency is key to absorbing new information and retaining it over time. Set aside a few hours each week to focus on your LinkedIn Learning courses without distractions.
8.5. Applying What You Learn
The true value of LinkedIn Learning courses lies in applying what you learn to real-world situations. Look for opportunities to implement new skills and knowledge in your current role or personal projects. Practical application will reinforce your learning and demonstrate your competence to employers.
8.6. Seeking Feedback
Share your learning progress with colleagues, mentors, or supervisors and seek their feedback. Constructive criticism can help you identify areas for improvement and refine your skills. Additionally, consider participating in online forums or communities to engage with other learners and exchange ideas.
8.7. Staying Up-to-Date
Commit to lifelong learning by continuously seeking new knowledge and skills. The professional landscape is constantly evolving, and staying current with industry trends is essential for career advancement. LinkedIn Learning offers new courses and updates regularly, providing you with the resources to remain competitive.
9. Benefits of LinkedIn Learning Courses
LinkedIn Learning courses offer numerous benefits that make them a valuable investment for personal and professional development. Here are some of the key advantages:
9.1. Convenience and Flexibility
LinkedIn Learning courses can be accessed anytime, anywhere, making them incredibly convenient for busy professionals. Learn at your own pace and fit courses into your schedule without disrupting your daily routine.
9.2. Expert Instruction
Courses are taught by industry experts who have extensive experience and knowledge in their respective fields. Benefit from their insights, practical tips, and real-world examples that can accelerate your learning.
9.3. Wide Range of Topics
LinkedIn Learning offers a vast library of courses covering a wide range of topics, from technology and business to creative skills and personal development. Find courses that align with your interests and professional goals, and expand your knowledge in multiple areas.
9.4. Cost-Effective
Compared to traditional educational programs, LinkedIn Learning courses are often more cost-effective, providing high-quality instruction at a fraction of the cost. Additionally, many employers offer LinkedIn Learning subscriptions as a benefit to their employees.
9.5. Skill Validation
Upon completion of a LinkedIn Learning course, you receive a certificate that you can display on your LinkedIn profile. This provides validation of your skills and knowledge to potential employers and clients.
9.6. Enhanced Career Prospects
By acquiring new skills and knowledge through LinkedIn Learning courses, you can enhance your career prospects and increase your earning potential. Demonstrate your commitment to lifelong learning and position yourself as a valuable asset to any organization.
10. The Future of Online Learning: Trends and Innovations
The landscape of online learning is continually evolving, driven by technological advancements, changing learner preferences, and the need for accessible education. Here are some key trends and innovations shaping the future of online learning:
| Trend | Description | Impact |
|---|---|---|
| Mobile Learning | Increased use of mobile devices for accessing online learning content. | Greater accessibility and flexibility for learners, allowing them to learn on the go. |
| Personalization | Tailoring learning experiences to meet the unique needs and preferences of individual learners. | Improved engagement and retention through customized content, adaptive assessments, and personalized feedback. |
| Microlearning | Delivery of learning content in short, focused bursts. | Enhanced knowledge retention and improved accessibility for learners with limited time. |
| Gamification | Incorporation of game-like elements, such as points, badges, and leaderboards, into the learning process. | Increased motivation and engagement through interactive and enjoyable learning experiences. |
| Virtual Reality (VR) and Augmented Reality (AR) | Use of VR and AR technologies to create immersive and interactive learning environments. | Enhanced realism and engagement through virtual field trips, simulations, and hands-on experiences. |
| Artificial Intelligence (AI) | Use of AI to automate tasks, provide personalized feedback, and enhance the overall learning experience. | Improved efficiency and effectiveness through AI-powered tutoring, adaptive assessments, and data-driven insights. |
| Blockchain Technology | Use of blockchain to securely store and verify educational credentials. | Increased trust and transparency in education through tamper-proof records and verifiable certificates. |
| Social Learning | Emphasis on collaborative learning through online forums, group projects, and peer-to-peer interactions. | Enhanced engagement and knowledge sharing through collaborative learning environments. |
| Data Analytics | Use of data analytics to track learner progress, identify areas for improvement, and optimize the learning experience. | Improved decision-making and personalized interventions through data-driven insights. |
| Open Educational Resources (OER) | Increased availability of free and openly licensed educational materials. | Reduced costs and improved accessibility for learners through free access to high-quality educational content. |
These trends and innovations are poised to transform the way we learn online, making education more accessible, engaging, and effective for learners of all ages and backgrounds.
11. Essential Strategies for Effective Online Learning
To make the most of online learning, it is essential to adopt effective strategies that optimize your learning experience. Here are some key strategies to consider:
11.1. Setting Clear Goals
Define your learning objectives and set clear, achievable goals before starting an online course. Knowing what you want to accomplish will help you stay focused and motivated throughout the course.
11.2. Creating a Study Schedule
Develop a structured study schedule that allocates specific time slots for online learning. Treat these sessions as important appointments and stick to your schedule as consistently as possible.
11.3. Minimizing Distractions
Create a quiet and distraction-free learning environment. Turn off social media notifications, close unnecessary tabs, and let family members or housemates know that you need uninterrupted time for studying.
11.4. Active Engagement
Engage actively with the course content by taking notes, asking questions, and participating in discussions. Active engagement will help you retain information and deepen your understanding of the material.
11.5. Time Management
Practice effective time management techniques to balance your online learning with other responsibilities. Break down large tasks into smaller, manageable chunks and prioritize activities based on their importance and urgency.
11.6. Seeking Support
Don’t hesitate to seek help from instructors, mentors, or fellow learners when you encounter difficulties. Online learning communities and forums provide valuable opportunities for support and collaboration.
11.7. Regular Breaks
Take regular breaks during your study sessions to avoid burnout and maintain focus. Step away from the screen, stretch your body, and engage in relaxing activities to recharge your mind.
11.8. Self-Assessment
Assess your learning progress regularly by completing quizzes, assignments, and self-assessments. Identify areas where you need additional practice and focus on strengthening your understanding of the material.
11.9. Application of Knowledge
Apply what you learn in online courses to real-world situations. Practical application will reinforce your learning, enhance your skills, and demonstrate your competence to potential employers.
11.10. Staying Motivated
Maintain a positive attitude and stay motivated throughout your online learning journey. Celebrate your achievements, reward yourself for reaching milestones, and remind yourself of the benefits of acquiring new knowledge and skills.
By incorporating these strategies into your online learning routine, you can maximize your learning outcomes, achieve your goals, and thrive in the digital age.
12. Frequently Asked Questions (FAQs) About LinkedIn Learning Courses
12.1. What is LinkedIn Learning?
LinkedIn Learning is an online learning platform offering a vast library of courses taught by industry experts. It covers a wide range of topics, including business, technology, creative skills, and personal development.
12.2. How do I access LinkedIn Learning courses?
You can access LinkedIn Learning courses through a LinkedIn Premium subscription or by purchasing individual courses. Many employers also offer LinkedIn Learning subscriptions as a benefit to their employees.
12.3. Are LinkedIn Learning courses suitable for beginners?
Yes, LinkedIn Learning courses cater to learners of all levels, from beginners to advanced professionals. Courses are often structured to provide a solid foundation for beginners while also offering advanced topics for experienced learners.
12.4. How long are LinkedIn Learning courses?
The length of LinkedIn Learning courses varies depending on the subject matter and depth of content. Some courses may be a few hours long, while others may span several weeks or months.
12.5. Do I get a certificate upon completion of a LinkedIn Learning course?
Yes, upon completion of a LinkedIn Learning course, you receive a certificate that you can display on your LinkedIn profile. This certificate validates your skills and knowledge to potential employers and clients.
12.6. Can I watch LinkedIn Learning courses on my mobile device?
Yes, LinkedIn Learning offers a mobile app that allows you to access courses on your smartphone or tablet. This provides greater flexibility and convenience for learning on the go.
12.7. Are LinkedIn Learning courses updated regularly?
Yes, LinkedIn Learning regularly updates its course library with new content and updates to existing courses. This ensures that learners have access to the latest information and trends in their respective fields.
12.8. Can I download LinkedIn Learning courses for offline viewing?
Yes, LinkedIn Learning allows you to download courses for offline viewing. This is particularly useful if you want to learn while traveling or in areas with limited internet connectivity.
12.9. How do I choose the right LinkedIn Learning course for me?
Consider your learning goals, interests, and skill level when choosing a LinkedIn Learning course. Read course descriptions, watch introductory videos, and review user ratings and reviews to make an informed decision.
12.10. Are LinkedIn Learning courses worth the investment?
Yes, LinkedIn Learning courses can be a valuable investment for personal and professional development. They offer expert instruction, a wide range of topics, and the opportunity to enhance your skills and advance your career.
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