This specialization equips learners with foundational knowledge of Big Data, Artificial Intelligence (AI), and Machine Learning (ML), along with practical applications for business growth. It explores ethical considerations and risks associated with AI, guiding the development of fair governance frameworks for AI implementation, and addressing people management within ML’s fair design of HR functions. The program also delves into effective data-driven marketing strategies, emphasizing the role of personalization in enhancing customer journeys and lifecycles. Real-world insights from industry leaders showcase how AI and Big Data are transforming business operations.
Understanding the Core Concepts of AI in Business
This program provides a comprehensive understanding of the interconnectedness of data analytics, AI, and ML. Participants will gain practical skills in implementing ethical AI strategies for people management, leveraging these technologies to shape and influence business management decisions.
Ethical AI and Governance Frameworks
A key focus is on developing ethical AI strategies, ensuring responsible implementation and mitigating potential risks. The curriculum guides learners in designing governance frameworks that promote fairness and transparency in AI applications.
Data-Driven Marketing and Personalization
The specialization emphasizes the power of data analytics in shaping effective marketing strategies. Participants learn how personalization techniques can significantly enhance customer experiences and foster long-term engagement.
People Management and AI in HR
The program addresses the evolving role of people management in the age of AI, particularly within HR functions. It explores how ML algorithms can be designed and implemented fairly, impacting talent acquisition, development, and retention.
Learning from Industry Experts
The program incorporates insights from leading industry experts, providing real-world examples of how AI and Big Data are revolutionizing various business sectors. This practical perspective allows learners to understand the transformative potential of these technologies.
Implementing AI Strategies for Business Success
Upon completion, participants will be able to develop and implement robust AI strategies tailored to their business needs. They will possess a strong understanding of ethical considerations, governance frameworks, data analytics, and the application of AI in diverse business functions. The program culminates in a series of assessments designed to evaluate learners’ knowledge and practical application of concepts such as data analytics, machine learning tools, and AI-driven people management best practices. These assessments cover topics ranging from artificial intelligence applications and ethical governance to Big Data management, customer journey optimization, fraud prevention, and personalization techniques.
For further learning, “A Human’s Guide to Machine Intelligence” by Professor Kartik Hosanagar offers valuable insights and can be found on his personal website or at Penguin Randomhouse.
